Blogging and microblogging are some popular ways you could reach out to your audience, and show them how your business can help them out.
There are so many great (and-not-so-great) blogs out there, and they can be very great sources of information. Written by professionals or enthusiasts of the field, they’re easily searchable, and hella free.
From a business perspective, it’s vital that you’re able to share some of your expertise or insights about your industry. Not only does it build credibility, but it also allows for direct engagement with your customers and potential ones, and can be a great place to test ideas.
In 2020, there are more than 500 million blogs on the internet. That means there are over 2 million blog posts published every day.
That’s a whole lot of blogs, however, only 10% of bloggers actually generate income, while 0.6% are earning more than $1M a year from their blogs (crazy, right?).
A blog is short for a Weblog, which is any form of media published on a website. It features journal-type entries or commentaries that can literally be about anything, from the political to the personal.
You aren’t just limited to text content when it comes to blogs. Podcasts, photo blogging, and vlogging are also considered blogs! Making them super interactive and viewers can comment their thoughts right away onto your post.
On the downside, there are just loads of blogs out there, and it can get pretty difficult to gain reach. But you don’t need millions of followers to be a ‘successful’ blog. Just a couple of thousand monthly views can get you on your market’s radar right away. The simplest way to get and keep them on your site is to keep publishing relevant and useful content – and of course an amazing product or service!
On the other hand, microblogging is conveying the information you would usually put in a blog, but in the shortest way possible.
Microblogs are exchanges of smaller bits of information, may it be through a few sentences, single images, video links, or even gifs, called microposts. These microposts are also much easier to produce and can be posted more frequently than blogs.
Another key difference is that the media channels used to publish microblogs are very different. Blogging is for WordPress, Blogger, and YouTube, etc. Those sites are meant to host much bigger content, and its users are expecting to consume longer forms of information.
Social media sites like Twitter, Facebook, Tiktok, and Instagram are great sites for microblogging. Not only is every niche thinkable to mankind already on it, users expect quick and entertaining information that you can easily provide by posting gifs, videos, and even pictures of you at work!
Microblogging sites are great for engagement, and even better if you’re covering a live event in your business.
Do I need them both?
The short answer is yes! If you have the means to invest in both, by all means, do so. They’re a great investment for your business, building credibility, gaining trust from your audience, and featuring what you can offer to your customers.
Try to gain followers on your microblogging sites by posting fun and informative content frequently. And then mirror your full blog posts onto your microblogging platforms! Or just try one at a time, and see what works best for you and your business.