When building your brand, it’s not just creating a logo with pretty colors then putting it on your website. Having a well-conceptualized brand can really accelerate the growth of your business. It can get pretty technical, strategic, and even psychological. So here are a couple of things you should consider in the process!
Why is building your brand important?
First, let’s clarify that branding is extending way beyond the day-to-day needs of your business.
Good branding should expand your reach to a bigger audience, set a solid foundation against your competitors, and add higher value to your clients. Overall, successful branding should allow you to help more people with your expertise.
5 Things to consider when building your brand
1. Define your brand
A lot of businesses start their marketing strategy without a clear definition of their brand. This results in inconsistency across platforms, poor web design, and sloppy content – all because they didn’t define what their brand is supposed to be.
You have to figure out what your brand stands for. What are its core principles? Does it advocate for anything? What’s the personality – are they fun, are they going through a goth phase, do they like to swim?
Think of your brand as a person with a unique sense of style, humor, and personality. Have their story, temperament, voice, and energy be heard consistently across your platforms.
2. Take advantage of color psychology
Your brand should be the concept behind your designs. So whatever personality or definition you came up with should be reflected on your design templates.
Certain colors can evoke emotions and feelings to their viewers. So if your brand is high-end and luxurious, try to include blues to reflect exclusivity. If it’s down to earth and homey, you can try yellows or greens to evoke warmth and the feeling of well-being.
There’s a lot to unpack in color symbolism in business, and you should identify what speaks to you and your audience the most.
3. Don’t cheap out on crappy writers
When it comes to publishing content on your social media, having sloppy writing can really break the trust you’ve already built.
You don’t need to hire professionals in your field, but you do have to find someone who resonates with you and the kind of experience you want to create. They need to capture your brand’s voice and write as if they were the brand themselves.
Make sure to read through your potential writer’s portfolio or ask for sample articles in your brand’s voice.
Keywords in marketing are like the equivalent of “location, location, location” in real estate.
You need to identify your most important keywords and integrate those across your website’s copy, articles, social media posts, blog posts, and every content you’re putting out.
Keywords are a form of SEO, and it can get more quality and quantity traffic onto your website, and people can look to you as a trusted source of information.
5. Build some buzz
When building your brand, you’re also building buzz, so you can have a wider audience hear and see you as a business they can potentially purchase from. Make sure to stick to the marketing platforms you decide on, and generate engaging content there.
Branding can be a tough, complex business. To get the most out of your investment, it’s best to consult with a Social Media Branding specialist to guide you throughout the whole process.
If you want to get a head start with building your brand, Digital Offsider’s got some pretty cool branding specialists who can help you out. Contact us now for a consultation!